Demo environment
WhatsApp Cost Optimization
Maximize Scenario B (free) messaging to reduce notification costs
Scenario B (Free)
65%
Scenario A (Paid)
35%
Monthly Cost
3.5₦k
Potential Savings
19.6₦k/mo
Cost Optimization Opportunities
Free Scenario B
650
Customer-initiated chats (24h free window)
Paid Scenario A
₦3.5k
350 proactive messages
Projection: If you increase Scenario B to 70%, you could save ₦3,919.5 per month
Scenario B Best Practices
- ✓"Book via WhatsApp" button on all booking pages
- ✓WhatsApp quick contact in search results
- ✓Staff profile "Message me on WhatsApp" button
- ✓Dashboard contact card (Scenario B first)
- ✓Always reply within 24 hours
Cost Comparison
Scenario A (Proactive)₦10.05 per message
Scenario B (Customer initiated)₦0.00 (FREE)
Savings at 70% Scenario B₦3,500+ per 1,000 messages